Editing to clarify meaning, ensure coherence and flow, and refine the language.

This includes:
• eliminating jargon, clichés, and euphemisms
• establishing or maintaining the language level appropriate for the intended audience, medium, and purpose
• adjusting the length and structure of sentences and paragraphs
• establishing or maintaining tone, mood, style, and authorial voice or level of formality

Editing to ensure correctness, accuracy, consistency, and completeness.

This includes:
• editing for grammar, spelling, punctuation, and usage
• editing tables, figures, and lists
• developing a style sheet or following one that is provided
• correcting or querying general information that should be checked for accuracy

Examining material after layout or in its final format to correct errors in textual and visual elements. The material may be read in isolation or against a previous version.

This includes:
• adherence to design
• minor mechanical errors (such as spelling mistakes or deviations from style sheet)
• consistency and accuracy of elements in the material (such as cross-references, running heads, captions, web page heading tags, hyperlinks, and metadata)

Editing and updating the content of web pages, including text, images, and links.

This includes:
• checking links to ensure they point to the right places
• checking that link text accurately reflects where the link goes
• reorganizing or revising print copy for the web
• editing or writing web copy according to web-writing best practices
• proofreading final websites and checking for consistency on all site elements